David Portalatin Director of Industry Analysis, The NPD Group, Inc.
David Portalatin has spent the past 15 years studying consumer purchase patterns and identifying trends in consumer behavior. Working with a diverse range of companies, including major oil companies, convenience store chains, and consumer packaged goods manufacturers, David has developed a keen understanding of consumer behavior in the convenience-retailing marketplace. David shares the insights gained through this experience by frequently speaking at conferences and corporate meetings. David assists manufacturers and retailers in integrating information into the decision-making process and applications relevant to the industry.
The NPD Group is an innovative global market information company that leading manufacturers, retailers, resellers, distributors and operators turn to for essential market information across a broad range of industries. As the gold standard for measuring product movement and consumer behavior in each industry tracked, NPD offers unparalleled information for better business decisions.
NPD Automotive provides sales and marketing information for the automotive aftermarket, petroleum marketing and convenience-retailing industries. NPD's diverse portfolio of services includes both point-of-sale and consumer information to help manufacturers and retailers make better, more informed decisions. With more than 20 years of experience in these industries, NPD is uniquely qualified to apply the information needed to address the specific business issues faced by marketers and retailers alike.